Big Uncle menswear brand was founded in 2011, when Iebba Sabino, now in charge of the commercial aspects, met Riccardo Moroni, the creative mind of the Brand. The name Big Uncle is a clear reference to the influence that an uncle can have on a nephew in style choices. The brand's creative philosophy is the combination of a strong personality with a sober, fashionable and refined style. Created between Varese and Prato, Big Uncle garments are contemporary and those who wear them convey an unquestionable identity.