Cycle originated from the dreams and ambitons of Andrea Bertin and Elena Boaretto, two young talented and ambitious fashion designers, currently the creative managers and style directors of Cycle, and Gege Schiena, a real authority in the field of Italian denim fashion industry and one of the founding partners of Italservices. In few years Cycle has become a leading brand in the Italian denim industry. Combining high quality with fine design Cycle garments feature perfect fit, refined wash and every-day wearability, as regards denims.