The name DATE originates from the first letters of the founders' names put all together: Damiano, Alessandro, Tommaso, Emiliano. In 2005 the four of them met up in London and feeling dissatisfied with their jobs decided to produce their own line of sneakers and create their own label. The success achieved by DATE is due to the vintage British style design of its sneakers and the competence and seriousness of its founders who have managed to improve the added value of DATE garments in a very short time. A careful attention to detail, shape and color is the main ingredient of DATE recipe to success.