Edwin is a Japanese brand founded by the fashion designer Tsunemi whose passion for denims was so high that he imported them from the US as in Japan denim industry was still inexistent. In 1961 the first pair of jeans was manifactured under the label Edwin, whose name is the acronym of the world Denim with the letter M turned upside-down. The Japenese brand has become part of denim history when in 1980 it invented the stone-washing textile manifacturing process.