President's menswear brand originated from the creative insight of the young Guido Biondi, the representative of the third generation of a prominent family in the fashion industry. Each President's collection is designed and fashioned for a contemporary gentleman, an urban dandy who does not give up on style. Each piece is entirely produced in Florence, Tuscany, with a focus on refined materials and fabrics. The brand's collections always include items designed in collaboration with young upcoming designers.