In the 50's and 60's fashion manifacturers' main prerogative was creating time-lasting and high quality garments. Even though globalization and the coming of new manifacturing technics led to the loss of fashion old philosophy, REDS continues taking inspiration from the values of yoke. Combining indestructible and refined fabrics with quality new and old shapes REDS garments feature traits of masculinity such as strength and determination taking inspiration from the uniforms of the armee, air force and navy.