The brand originated in 1890 from the brainchild of Tony Anzalone, who emigrated to America from Italy, and began producing jeans. His first icon trousers, the Seafarer pants, were first used by sailors, as extremely versatile and suitable for sea life. A few years later, they were made also for the Navy. The heyday came between the 1960s and 1970s, with the Brand's high waisted trousers for women. Characterized by well defined hips and flared legs, Seafearer pants were worn by stars and celebrities who featured in the fashion magazines of the time. The brand takes a new turn in 2013, with the same fabrics and attention to detail that has always made its creations so legendary, reneweing lines of the vintage-flavor garments.