Launched in 2012, this brand is the brainchild of Lucy Choi, niece of the legendary Jimmy Choo. This family imprinting has given her the input to create her own brand and stand out. Her shoes collections are of the highest quality, made with attention to the smallest details, and designed to provide maximum comfort. The designer's mantra is "Rock and Royal"; Lucy's goal is being able to satisfy the taste of her public at any rate. She believes that despite the current trends, shoes must remain a timeless accessory.