The Levi's brand was born in 1953 thanks to Levi Strauss. His company, originally a manufacturer of fabrics, became famous in a few years thanks to the invention of jeans. At first the clothes made with this material were used only by the workers, because the jeans were very resistant and suitable for the hardest work. Later it became a functional garment, suitable for everyday life and worn by everyone. To date, Levi's is still one of the world's largest apparel companies and enjoys the same success.