From F sharp to textiles and embroidery, from the stage to the catwalk. The distorted rock guitar sound gradually flows into the fashion system. The step from music to fashion is not always that obvious. Yet this was precisely the step taken by brothers Laurent and Arik Bitton when they launched Iro. With a background in the music industry, in 2005 the duo decided to express their passion towards rock through a different medium: indeed, fashion. The result is a total look clothing and accessories brand, a synthesis of minimalism and contemporary grunge. A fairly dark look, with a vintage soul. For the SS15 season, Iro's womenswear collection features straight leg, tapered pants and maxi dresses. Which contrast with the slightly oversized jackets and lace-up leather boots. White, black, and silver are blended with brighter nuances, and embody an intriguing nonchalant, easy chic style.
