Founded in Tokyo in 1969 by Rei Kawakubo, it became a real company in 1973, Comme des Garcons debuted with women's clothing joined in 1978 with the male. The real success was in 1981 when the now famous and unconventional Japanese brand made is own fashion show in Paris gaining press and buyers first and than an huge audience in the world. In 1994 he launched Comme des Garcons, the brand's first fragrance while in 1998 it was the turn of the so-called anti-perfume Odeur 53.