GANNI was founded in Copenhagen in 2000 by Nicolaj Reffstrupe and his wife Ditte, who became respectively CEO and creative director of Ganni. Positioning itself as a contemporary, ready-to-wear and high-end brand, the Danish brand quickly gains popularity, breaking away from the sober style, typical of the Nordic tradition and proposing instead, an alternative fashion much more playful and free to experiment. Ganni is today a globally recognized brand, worn by fashion bloggers and influencers for its incredible ability to create a perfect balance between femininity, comfort and innovation.