Welcome to "News"

A brand new NEWS button on the home page. Not a simple button, but rather a whole world. Without claiming to have our say or yours through self-celebrating languages. to say ours or yours. Just real things, or assumed. In short, a new cyber space of ideas. Made of words, images, tidbits, visions. Stories and passions. And, we hope, emotions. To tell, from Florence, what we have in mind. And how we interpret daily new trends and the those already rooted in our culture. Because fashion is above all a great privilege: it helps to understand collective changes. Changes of society, lifestyles, or just thinking.

There is no new beginning without an end. Therefore, the inauguration of this editorial project is intentionally between 2014 and 2015. Which, translated into everyday language, has a specific meaning: eyes and ears wide open on the future, but memory set to ON.

Then come videos, new looks, products posts. Fashion hotlists and tips. Up to the more formal speeches with industry experts, because learning from those who know helps develop new perspectives. You also get interviews with native influencers, those who operate locally yet have a global vision. Or just backgrounds: try to remove a designer from his creative context for a few hours and you will marvel when you know what he does in his free time. Or maybe, with the consent of a Playgroundshop.com partner, a friend or just a fan, we will immerse ourselves in their world or wardrobe, away from everyday activities for a while. At least routine ones.

In short, we are sure you have understood, but reiteration helps: NEWS is a place where to spend some time, get ideas. With a smile on your face.

It goes without saying that our social network sites will be thoroughly informed about everything.

Welcome to Playground's meltin pot!


Words by Matteo Minà - photo by Fabio Tempestini