The concept store in Florence hosted the event organized by Sundek in collaboration with Samsung for the presentation of the innovative W.P.T. - waterproof technology project. A spatial installation on stage
Technology sends an SOS to fashion: an idea to afford better protection from contact with water during a summer at sea. And Sundek, legendary beachwear brand, replies.
How? With the W.P.T. - waterproof technology project, previewed on 16th June at SPACE, Florence, during Pitti Immagine Uomo 88.
In the backdrop of the multi-brand concept store, the iconic rainbow-logo brand presented S.O.S. - save our smartphones, in partnership with Samsung.
Sundek boardshorts in the SS2016 collection, provided with a peculiar waterproof pocket, allow swimmers to go surfing or dive into water while protecting their mobile phones or whatever object they keep in it. This special pocket, transparent and thermo-welded, with double zip & Velcro closure, is certified to a depth up to 30 meters.
A spatial stage was set up by Studio 10 opposite the store in Florence, on the central via de' Tornabuoni. An original site-specific installation consisting of five maxi cylinders filled with water and lit up has been hosting swimsuits protecting Samsung Galaxy S6 edge new smartphones in their pockets.
And we assure the smart phones were all on and working properly!
