Created by the American company founded by shoemaker Abraham Hyde, nowadays Saucony sneakers are regarded as top quality, high-performance running shoes.
Over time, the brand - known for its small wave-like logo - has established an excellent reputation among many athletes and running enthusiasts worldwide. Starting from the historic Jazz original model for men and women, the brand's latest evolution gets to another icon: Shadow original, re-proposed for the autumn-winter 2015/16 season in many new colors.
What does this have to do with Charles Darwin, English naturalist best known for his theory of evolution and natural selection? The answer is in a historic ad campaign of the company, which could be summarized as follows. Millions of years ago, someone had the brilliant idea of running on two feet instead of four. Then shoes were invented, and Saucony is the most striking example ever seen of evolution of the concept of comfortable shoes.
