The Spiewak caravan stops over at Playground

On Saturday 28th November, 2015, the Florentine concept store will welcome the Icon Tour
of the US brand famous for military uniforms. A classic Airstream caravan will be presented,
with dedicated shop windows and a Stars and Stripes theme aperitif

SPIEWAK ICON TOUR AT PLAYGROUND

Enter "Viale Don Giovanni Minzoni 31/A, Firenze" into your sat nav and get to your destination: Playground. Spiewak, outwear brand for men and women born in the US, has chosen the concept store on the banks of River Arno to host the second stage of its Icon Italian tour. A journey through six of the most important cities and ski resorts in Italy, to be completed by 2015.

On Saturday 28th November, 2015, an Airstream caravan signed Spiewak will be parked in front of the store showcasing some collection icons, along with the archive clothing items that inspired them. These include the New Aviaton Snorkel parka and the Empire System Aviation jacket as part of the Men's F/W 2015/16 collection.

Playground will honor the event with a special window dressing for men and women, with the whole weekend dedicated to the brand founded in 1904 and worn for generations by the soldiers of World Wars One and Two, as well as by the police and firefighters. Proud of this important legacy, today Spiewak looks to the future and innovation.

And starting from 5pm, the fashion communities of the flying ram label and those of the Tuscan store will celebrate with an open bar evening strictly in stars and stripes, with music, beer and popcorn.

All this will happen in one night, on 28th November, 2015. The spirit of the brand is nomadic, don't miss the train, oops the caravan!

PLAYGROUND PLAYGROUND
 
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