Welcome to the new Playground (with an extra floor)
After undergoing a complete restyling, the concept store is opening today 23 March, 2016, at 31/A Viale G. Don Minzoni in Florence. A brand new floor is dedicated exclusively to menswear and two others will host women's collections in a completely new layout. Towards an increasingly rich multi-channel shopping experience linked to the Playgroundshop.com platform
Good things do not come in two's. Starting from today, 23 March, 2016, the concept store in Florence is introduced in its new facelift with the addition of a floor completely connected to the male universe. In its new layout, designed by Studio 10 Firenze, the store comes on three floors, on an area of over 400 square meters, which will display the 2016 spring/summer collections of more than one hundred brands. A blend of luxury labels and more affordable proposals, without neglecting sportswear and streatwear brands, as well as emerging designers.
The shopping path begins on the ground floor, which preserves Playground's important heritage. An environment that blends in with the wide external wooden platform and anticipates some of the decorative elements found on both the upper levels, such as the marble chest. The ground floor of the 3-storey shop anticipates womenswear proposals offering a preview of men's collections alike.
Downstairs is the basement, dedicated entirely to women's apparel. A space infused with softness ā highlighted by carpets ā and comfort, with large seating and large areas assigned to dressing rooms. The cactus at the center is the short circuit with the environment, and recalls the link with menswear.
The new first floor is dedicated to men: an ultra-modern space where you immediately sense the contrast between materials derived from the world of sport and more valuable ones. Modernity is also highlighted by the presence of a big touch screen that enables users to interact with Playgroundshop.com e-commerce platform. The floor in rubber liaises with marble platforms and pedestals, while the backlit wall frames the large window overlooking the city and makes the expansion immediately recognizable by the world outside. The only decorating element are the dressing rooms, in strong colors that make them stand out from the surrounding environment.
