In 1967, Bill Bowerman and Phil Knight launched the Blue Ribbons Sports brand, which later became what nowadays we all know as Nike. The US leading footwear brand, which owes its famous name to the Greek goddess symbolizing Victory, is also recognized for its Swoosh logo. From the famous 1980s' Air Max shoes, with the visible Air unit in the heel, to the Air Pegasus model, designed to provide comfort to sportsmen, and up to the latest Roshe run, lightweight footwear inspired by the practice of meditation and Zen philosophy: Nike's world is constantly evolving.