Sergio Tacchini is the Italian fashion designer, entrepreneur, and former tennis player who founded the namesake brand, which was later sold in 2007. He was hailed as an innovator for introducing colors into tennis apparel during the 1960s, a world that had been traditionally dominated by white. The brand initially emerged with a focus on tennis attire and subsequently expanded its endeavors to encompass other sports and leisure activities. The sneaker silhouettes made of synthetic leather feature simple details and contrasting elements on a white background, making them easily recognizable.