5 Preview is a young clothing brand founded in 2008 in a small apartment in Rome by Swedish designer and illustrator Emeli MĂĄrtensson. 5 Preview has gained increasing visibility across Europe since the beginning being featured in magazines such as Elle, Glamour and Vogue. 5 Preview draws inspiration from the ironic reinterpretation of famous fashion brands, as altered logos are used to decorate T-shirts, oversized sweatshirts and sweaters. 5 Preview now boasts a collection of 150 pieces including menswear, womenswear and children's clothes. The headquarters are currently based in Stockholm and the brand is sold in more than 50 countries around the world.