James Perse was born in Los Angeles, California, in 1972. Thanks to the architectural construction, inspired by modernism that translates the rules of casualwear, James Perse has realized a californian line with an eye pointed to the elegance and comfort, with a collection focused to his t-shirts' perfect fit. James' personal design philosophy and aesthetic, influenced by his passion for minimalist architecture, emphasizes elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.