Pitti Immagine Uomo 89:
the different generations in fashion to be played out in Florence
From January 12th to 15th, 2016, Fortezza da Basso is going to host the winter edition of the event dedicated to menswear upcoming trends for fall-winter 2016/17. Pitti Generation(s), the theme of the show, represents an era where age is increasingly more a mental attitude than a number.
Four days of events and business. More than 1,200 brands, of which 44% are international, will present menswear collections for fall-winter 2016/17. More than 200 new labels. 35 thousand visitors are expected during the four days. From January 12 to 15, one of the world's major shows for today's men's fashion and style is back in Florence. Pitti Immagine Uomo will be held at the Fortezza da Basso, but also many other venues are involved in the trade fair with a number events and fashion shows scheduled around the city.
PITTI GENERATION(S) is the guiding theme of this 89th edition and interprets the many different generations in fashion and styles of today.
With set design by Oliviero Baldini, Fortezza da Basso will welcome visitors amid alluring installations, between art and performance, in an unprecedented representation of generations. Time, different styles and genres will emerge in an eclectic mix, all under the ironic and surreal gaze of hundreds of big eyes which will entertain guests with their "blink" and highlight the key points of the location.
As usual, many special events will follow as a corollary to the main show, not without nodding also to international markets, and of course including the new generations of craftsman style designers from around the world. Among these, the guest menswear designer will be Juun.J, who will premier his men's collection with an event at the Stazione Leopolda, the place that will host the creativity of his 3D fashion. Also womenswear will be featured, with a performance by Marco De Vincenzo at Teatro Niccolini. And there's room for special projects, too, such as Adidas Originals by White Mountaneering.
Many of Playground's partner brands will participate in the show. We are all waiting for the news of the next fall-winter season; meanwhile they are ready to unveil the proposals for spring summer 2016 on the online platform and in the stores in Florence and Prato.
Among them: Golden Goose, Stone Island Shadow Project, Marni, Dries Van Noten, Gum e Closed.
Florence is looking forward to welcoming you with the new edition of Pitti Uomo. But beware: fashion passes in the blink of an eye ... carpe diem!
