Playground's Edwin word scramble of denim

The sun is shining on the shop windows of Playground Firenze. It's the Edwin logo, famous Japanese brand for denimwear.

On the opening day of Pitti immagine uomo 89, the Florentine concept store hosted TAKES ONE TO KNOW ONE: a Dj set event to discover the iconic label that is the anagram of the term 'denim'. The new men's spring summer 2016 collection was premiered in Italy with a special display of garments in the store and a limited edition of T-shirts made in collaboration with the jeanswear department.

Pending the expansion of the store by 200 sq mt next March 2016, exclusively dedicated to menswear, Playground Firenze opens its season in partnership with one of the coolest denimwear brands around right now.